Professional teeth whitening in Georgetown, Ontario, by a Registered Dental Hygienist. Philips ZOOM is the most-requested whitening brand in North America — and by Ontario law, it can only be administered by a dental professional. In about 60 minutes in a massage chair at our Georgetown clinic, you'll leave with a noticeably brighter smile that lasts up to a year. Coffee drinkers, wedding parties, "I have a thing on Friday" people — this is for you.
It's $300 — not a promotion, not a starting-from figure. A dental office charges $700–$1,200 for the identical Philips kit and gel; a downtown cosmetic clinic more. The difference isn't the treatment, it's the overhead: one chair, one hygienist, no associate dentists to pay. Here's the full cost breakdown if you want to check that claim.
How ZOOM whitening works.
- Prep (15 min): photos, shade record, and a full gum-and-lip isolation barrier
- Whitening (45–60 min): hydrogen peroxide gel activated by the ZOOM LED lamp, in 15-minute cycles
- Finish (15 min): after photos, your aftercare plan, and an optional desensitizing treatment
Why ZOOM — not the at-home kit you saw on Instagram.
- Professional-grade and administered under supervision — recognized as safe by the Canadian Dental Association
- A desensitizer is applied after treatment; any enamel softening is minor and remineralizes — unlike unsupervised overuse of drugstore gels
- Sealed-off gums and lips, so no chemical burns
- Up to 8 shades of improvement in one session, versus 1–2 from drugstore kits
In Ontario, aestheticians can only legally use lower-strength products. It is not the same result. Wondering whether it's worth it over drugstore strips? See our honest breakdown of ZOOM vs. Crest Whitestrips and at-home kits — or, curious what authentic ZOOM should cost, read our guide to ZOOM whitening pricing across the GTA.
Best results: cleaning first.
Whitening over plaque or tartar is like waxing a dirty car. Either:
- Have a dental cleaning in Georgetown within 3 months before your ZOOM session, or
- Book a combo appointment and do both in the same visit — the most popular option, and it saves you the trip
After your session — the 48-hour "white diet".
For 48 hours, avoid anything with colour you'd worry about on a white t-shirt: coffee, tea, red wine, kombucha, Gatorade, soya sauce, balsamic vinegar, ketchup, tomato sauce, and berries. Brush gently. Wondering how long results hold? Here's how long ZOOM whitening actually lasts.
Keep the result
Many clients pair ZOOM with custom take-home whitening trays — worn once or twice a year for 30 minutes to maintain their shade between visits.